EVENT COMMUNICATION
The “Wohlfühltaufe” (feel-good christening) of “Mein Schiff 2” gave us lots of space and the perfect opportunity to design a state-of-the-art event communication. In keeping with the TUI Cruises motto “One Thousand Shades of Blue,” a save the date was created on finest “mohair” by GMUND, followed by an invitation package with a wide range of refinements: a box handcrafted out of cotton paper, which held the invitation cards produced with letterpress printing; a companion element in the form of a little hand-folded boat; and a silk scarf printed with the recurring wave motif. Everything was packed in a silkscreened box made of white corrugated cardboard.
